1 in 5 kids drop out of sports by secondary school.
As the largest sponsor of Irish sports, and largest insurer of school children, Allianz wanted to tackle this challenge. And #StopTheDrop.
TELEVISION ADVERT:
OUT OF HOME:
This campaign is supported by a psychologist-led coaching programme.
Creative Credits:
Senior Art Director: Laura Rice
Senior Copywriter: Aoife McCleary
Creative Director: Damian Hanley
Director: Fern Berresford
Production: Motherland
CGI: Screen Scene
Photographer: Trevor Hart
Retouching: Dona Gorska
